Marca TV
Friday, 03 December 2010 01:00
Marca TV
Marca TV launches with Tedial asset management.
Leading publisher moves into television with strong workflow from market leader.
Marca, publisher of the leading sports newspaper in Spain, has launched a dedicated television channel in association with Mediatem, part of the Mediapro Group. Central to the delivery of the new channel, which went on air at the end of August 2010, is a digital asset management platform from Tedial.
The production and playout of Marca TV is split across two sites, in Barcelona and Madrid. Most content is ingested in Barcelona, where programming is prepared and planned, with final playout from Madrid. Content is managed and synchronised between the two sites by the Tedial Tarsys asset management system.
Each site has an archive, which provides security and disaster recovery as well as making all content available to all staff. The Tedial AST software provides hierarchical storage management across the online servers and nearline archives. Tedial Media Process Manager provides storage optimisation as well as the synchronisation.
“Tedial’s technology is the best choice when you need a completely reliable solution,” said Enrique Navas of Mediatem. “They could demonstrate to us how their technology worked successfully for major broadcasters around the world, and show that, as well as being reliable, it helps increase productivity and optimise our resources.”
“We were very pleased to work with Marca, Mediatem and its system integrator Unitecnic to get this new television station on air quickly,” said José Mesas, managing director of Tedial. “It reinforces our position as broadcast sector reference in Spain and beyond. The unique functionality of the Tedial solution and robust technology means that more than 30 television broadcasters have now entrusted their digital archives to us.”
About Marca TV:
Marca is the leading sport newspaper in Spain. Its publishing interests also include Radio Marca and a major online presence marca.com. To reinforce its leadership in providing information and action to its audience, it launched Marca TV on 28 August, with live coverage of the FIBA World Championships in basketball, from Turkey.
About Unitecnic:
Unitecnic, an audiovisual service company within the Mediapro Group, provides broadcast engineering services, consultancy, project management, equipment distribution, support, and customer care services. Unitecnic has years of experience in broadcast projects in the Middle East, Asia, Europe, and America, working with clients including Al Jazeera Sports, SRPC-SRMG, ESPN, LaSexta, Belgacom, and Gol Television.
About Tedial:
Tedial is a Spanish content management company specialising in MAM, HSM and BPM software. Its proven solutions are developed with the latest software technology under the strict ISO 9001 & 27001 quality standards. Committed to reliability and customer service, Tedial enable broadcasters to truly take advantage of file-based workflows by optimising and automating their operation processes. Content is made available in the right format whenever needed and is delivered in the most efficient way regardless of the combination of equipment and systems used. The resulting improvement of productivity not only saves money, it also reduces the risk of operator errors. With more than 50 reference sites, some of the world’s most complex and largest broadcast MAM systems use Tedial. For more information, please visit www.tedial.com