What we do

The TV business today

To understand the TV business today, we need to understand viewers. Entertainment consumers today are greedier, more sophisticated, and less loyal than ever before. They want a huge selection of channels; they want to be able to choose when, where and how to access content. Viewers expect to see relevant historical archive footage when watching news, documentaries and opinion programs. They expect multiple-platform access to edited content featuring highlights of high-rating events such as sports, news and reality TV shows immediately after these events have been broadcast live. Broadcasters who can’t keep up with these demands will lose viewers to their competitors.

Creative professionals have to come up with and implement new ideas at an unprecedented rate. TV professionals need to make content accessible in as many ways as possible, using the latest technologies – 3D TV, HD, IPTV, OTT  – to create and deliver compelling content. Each new platform or application requires specialist knowledge and often relies on a dedicated application with a proprietary format incompatible with the rest of the equipment used in the facility.

As complexity increases so efficiency declines. This is bad news for TV companies, who are already struggling with dwindling advertising revenue. It’s bad news too for creatives, who frequently spend more time transcoding and managing format changes than actually doing what they’re good at.

The bottom line is broadcasters cannot afford to work inefficiently anymore.

At Tedial, we understand the problems facing the TV business nowadays. And we listen to our customers. We believe that going tapeless is just the beginning of the digitisation process – not the end. We recognise that all too often digital workflows are simple re-creations of old tape-based workflows unsuited to today’s challenges. Therefore, our aim is to enable our customers to simplify and redesign workflows according to business requirements rather than technical processes. Efficiency can only be achieved by automating as many tasks as possible while reducing the number of man-hours required and the possibility of operational errors. Only then will broadcasters be flexible enough to complete in the tough TV business of today and the future.