Future-Proofing Media Workflows
By Callum Pilkington, Solution Architect Tedial
What does Future-Proof actually mean in today’s business world of fast changing technological advances? Well, future-proofing is the process of anticipating the future, by developing methods of minimizing the shocks and stresses of the future changes.
Future-proof software systems provide a good set of engineering practices intended to handle changes in technological direction and to manage evolution. A future-proof solution is one that gives you the confidence of superior performance today, while preparing you for future changes that are impossible to predict.
The challenge with future-proofing technology
It’s impossible to predict the future, what is possible however, is to learn from past experiences and what we know about today’s technology, to prepare an infrastructure that can rapidly respond and adapt to future technological changes.
The Media and Entertainment industry is playing catch up, with broadcasters using legacy systems that have point-to-point integrations and no common communication methods between systems, making it a costly process to procure new hardware/software and introduce new workflows without specialist advise. There is a move away from this type of limited infrastructure and a shift towards cloud first, microservices-based systems that can easily scale and descale to meet business requirements.
The introduction of the low code/no code paradigm is making software providers rethink the design of their systems, to abstract complexity and keep things simple for users. Software licensing is becoming more focused on a pay-per-use SaaS model, which is more adapted to the changes in today’s requirements and swappable integrations are becoming increasingly more popular as customers don’t want to be ‘locked-in’ to contracts.
Swappable Parts: Integration Engines
Another key element to future-proofing is the ability to have swappable integrations. Platforms that provide this capability offer their customers a much more flexible approach to building their workflows.
Many common media workflows are built with third-party tools in the following categories:
- File Transfer & Ingest
- Media Storage
- Editor Interfaces
- Media AI
- Audio Processing
- Video Processing
If investments were made to build an abstraction layer, a common interface, a point-to-several-similar-points integration across media systems and handling video-centric operational capabilities – then it would be possible to design, build and run workflows without having to know anything about internal methods, APIs, field names, or other database query protocols.
The answer to this is a Media Integration Platform: iPaaS for Media, which is a platform that offers a flexible approach to workflow building and self-sufficiency for its users.
A SaaS Media Integration Platform
The Media iPaaS (Integration Platform as a Service) has built a set of standardized interfaces to integrate with a variety of third-party vendors in QC, Editing, AI, Storage, and Cloud.
It’s the combination of pre-built media-readiness with Gartner’s notion of a drag-and-drop iPaaS which combines with an intelligent BPM to bring to life a new reality: What we might like to call No Code media workflows.
To create an iPaaS solution that meets these requirements it must include:
- Highly visual drag & drop toolset that enables even business users to benefit from a clever human-microservices-interface. This is an elegant wizard for dragging and dropping applications – Docker containers – to wherever the media is; and scaling that application exactly as needed.
- Business users can easily develop the platform with minimal training and skills.
- Execute just-designed workloads between a media operator and a marketing sponsor.
- Scale-up serverless infrastructure in minutes with templates of code for high-compute, function specific infrastructure – put it back to rest, shut down servers – and ongoing costs.
Our vision is to be able to bring the simplicity of SaaS to really complex media workflows. Selling a project that needs Azure Cognitive Services? Log-in, design workflow, execute. Need to migrate a petabyte to Google Cloud Storage, manage it for six months, then purge it from the system? Log-in, design workflow, execute. Selling against a peak capacity workflow? Log-in, design workflow, execute, and shut down all resources.
The Media Integration Platform is designed for users to be self-sufficient in building media workflows, where they can pay a subscription for what services they use and have the ability to swap integrations if business requirements change. This makes it a future-proof solution, a multi-tenant/multi-site cloud-first platform, which is flexible and allows users to change workflows dynamically, duplicate and build new workflows quickly and without technical know-how.
We believe the Media Integration Platform will dramatically lower your cost structure, grow monetization possibilities, enhance visibility into — and useful-life of — existing equipment, enhance business agility and improve user experience.