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Articles Mar 30th, 2020

How can my broadcast facility benefit from hybrid cloud architecture?

architecture, Cloud, hybrid, Media

Hybrid Cloud Architectures

This is part-two of our three-part hybrid cloud blog series. In part-one  we discussed the impact that the cloud is having on the media industry and how broadcasters are looking at a hybrid cloud approach to meet business objectives and to lower costs. In the IABM’s executive keynote speech at last year’s IBC, the organisation said that over 47 per cent of media companies are deploying public cloud services, up from 39 per cent in 2018.  The question to ask now is: How can your facility benefit from a hybrid cloud environment?

By using computing storage and services architecture that combines the privacy and security of a private cloud with the scalability of a public cloud, users benefit from orchestration among various platforms and multiple sites.  They can store sensitive data and high-value, high-resolution content on-premise inside a secure IT environment that’s not accessible outside their facility, fully under the control of their IT team. While less critical operations can be deployed and run in the cloud. This provides flexibility as burst or peak demands in business operations can be quickly deployed and run in the cloud. This means that media companies pay only for the period of time required by the additional business operations. High cost services such as storage for archiving can benefit from the ability to tailor the operations to the business cost criteria.

Using hybrid cloud architecture also means that optimization and control of bandwidth and latency is improved as is the prioritization of ingest and delivery workflows. Low-res data can be accessed from the public cloud from anywhere in the world, at any time providing the same quality-of-service for end users thanks to public cloud geographical deployments. Media companies can move business processes to the cloud at their own pace, as their business grows. Their business is future proofed as cloud technology will evolve faster than the technology used on-premise or in a private data centre.

Also because cloud costs evolve over time, the split between the on-premise versus cloud business operations, can be reviewed frequently to keep costs under control.

Hybrid cloud allows the transition of certain processes into the cloud with minimum risk as the workflows can move seamlessly without affecting normal operation. This assists the customer with the change management process.

Another key benefit is the capability to test new ideas and deploy new workflows or new solutions outside of the current primary workflows, without affecting normal operation, using the latest cutting-edge cloud technology and only for the duration of the test.  If the test is successful, then it can be integrated as part of regular operations. If the test is not successful the project is simply discarded, and the facility has only incurred the cost associated to the time and infrastructure used to carry out the test. 

The hybrid cloud allows the integration of updated cloud AI tools for automatic content enrichment. AI tools will improve considerably in the incoming years and executing them from the cloud will guarantee that the most up-to-date version is always used.

Cloud is also ideal for content delivery as many delivery services are currently running in the cloud and customers can securely access content due to the native cloud security mechanisms.

We can see that using hybrid cloud architecture brings a number of benefits. To find out how Tedial is assisting media companies with the transition to a hybrid cloud environment don’t miss part-three of this blog – coming soon.

Interest in our solutions? Ask us for a Demo!

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media asset management software

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