Flying houses and robot butlers? Bring on 2020…
As well as creating major change across all global industries, the internet enables us to look back into the past and forward into the future. 2020 has always had a science-fiction ring to it and after a quick Google search it seems that our much younger selves (we’re showing our age here) imagined robot butlers, flying houses and teleportation. In a Gizmodo blog published in December 2018, which looked at predictions from kids at the turn of the 20th century, 11 year old Trista Borchardt said, “There would be video sports where we could go jump into the TV and sing with the video stars.” We may have a way to go until our houses take flight but with the introduction of AI, Trista’s prediction wasn’t far off.
Twenty years ago people were beginning to forecast the dramatic shift in video consumption but not many realised how quickly it would happen and how much it would disrupt the television industry. These are exciting times, broadcasters and suppliers are quickly learning how to evolve and adapt, creating new opportunities for consumers and for business. As Benjamin Franklin said – when you’re finished changing, you’re finished. None of us wants that.
So what does the future look like for our industry? We know from a recent IABM report that technology users are focussing on solutions that make them more efficient and agile, transforming content consumption and enriching viewing experience.
Tedial delivers a variety of solutions that provide a combination of features to optimize operations and content management at all levels and will continue to do so in 2020. This ensures that what is delivered efficiently meets each customer’s business and operational requirements.
Machine learning tools are key. Over the next three years we’ll see how these tools increase the accuracy of results due to intensive training with more data. This is useful for certain scenarios, such as speech-to-text commentary track or interviews, facial recognition, sentiment analysis and place recognition. Manually logging this information is costly. By automating this process production teams can focus on creating value rather than “tagging”. The way we foresee MAM systems taking full advantage of this is for the MAM to become an AI aggregator to ensure business value of all information. Tedial will keep on using these tools to further enhance its solutions.
IMF will also continue to make an impact on MAM evolution. IMF methodologies provide real-world, measurable savings in storage and distribution technology cycle times. This means storing media components – video, audio channels and subtitles – as individual assets related to the master and the combination descriptions for each deliverable version. A true IMF compliant MAM saves the “ingredients” and “recipes” instead of storing the individually crafted versions. Actual versions are only created when required. Since the ingredients and recipes are in the system, they’re not “stored” and can be re-created any time. This saves huge amounts of storage over the standard method of making and keeping each required version. Tedial’s cutting edge technology enables the full adoption of IMF, where the efficient management of huge files, tracks split across multiple segments and minimization of media movement by using proxies plays a key role.
Hybrid of cloud and on-premises solutions will be also key this year. We see a future where metadata, proxies and business process management could exist in the cloud, while high-resolution content is stored on premises – and possibly in the cloud as well – in one or multiple locations. To take proper advantage of cloud processing, we’re transitioning to a microservices architecture, which gives flexibility to add new functionality, like AI video and audio analysis to allow existing archives to be swept for new descriptive metadata, an ideal cloud application.
Last but not least, due to increasing demands being placed on MAM systems due to multiple format management including: 4K, 8K, HDR and 360VR, and larger file sizes, we’ll be focussing on providing a format agnostic MAM solution, capable of expanding with new workflows and moving to these new formats.
We’re really excited about 2020. We’ll be teleporting (that might not be true) ourselves to Vegas in April for NAB 2020, and Amsterdam in September for IBC 2020 so you can discover what we’ve been working on to provide you with a true media factory. We’ll see you there and in the meantime we hope you have a very happy and prosperous New Year.
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