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News Sep 11th, 2019

Tedial and Telefonica Announce Major Evolution MAM Upgrade Project with RTVE

MAM, rtve, Tedial, telefonica, upgrade

RTVE MAM UPGRADE

Spain’s national broadcaster will migrate its entire Historical Archive to new Tedial Evolution MAM and will benefit from a fully automated MAM workflow

IBC, Amsterdam, Stand 8.B44 – 11th September 2019Tedial, the leading independent MAM (media asset management) technology solutions specialist,  and Telefónica, one of the biggest telecommunications companies across the world, have announced that Spain’s national broadcaster Radio y Televisión Española (RTVE) has renewed its MAM technology contract.

RTVE is currently immersed in a leading digital transformation process, which includes multiple technology advancement projects within its headquarters, that will allow it to adapt to present and future technology evolutions.  Within this digital strategy is the renovation project of the broadcaster’s historical archive, which will allow greater synergy between its systems and digital workflows, enabling it to adapt to changing requirements years after implementation of the original project.

Telefónica, is upgrading RTVE’s MAM solution from Tedial Tarsys to Tedial Evolution, which will provide the broadcaster with a sophisticated workflow orchestration and media business process management (BPM) solution. The upgrade will allow RTVE to migrate its Historical Archive to the new platform, to automate its entire MAM workflow from ingest to distribution and to have more advanced integrations with third-party systems. Telefónica, is again main contractor of the overhaul project and is in charge of the hardware platform upgrade, the integration and the engineering project that will allow RTVE a smooth transition to the new platform.

RTVE installed Tedial’s Tarsys MAM back in 2011 when it began one of the most ambitious digitization projects in the broadcast sector, and certainly the largest in the Spanish speaking world, carried out by its technological partner Telefonica. The broadcaster’s aim was to digitize its entire Historical Archive “Fondos Documentales” (based on videotapes as U-matic, 1-Inch, and cinema formats as Open Reel), which spanned more than 50 years dating back to the beginning of Spanish television transmission. The archive covers many important events in Spanish history. Using Tedial Evolution, RTVE can now focus its strategy on its production ingest and production delivery processes, and can broadcast this valuable content to its TV channels or offer it to other TV networks. The upgrade provides new virtualized servers and a storage infrastructure, that allows it to automatically review workflows to improve system and operational efficiency.

The deep archive will be fully integrated with all areas of production enabling RTVE operators to archive all content from any point in the production chain to Tedial Evolution and to quickly and easily restore content from the Historical Archive. The Tedial upgrade led by Telefonica also means that RTVE now has a centralized system that can manage content from all three of its sites in Torrespaña, Prado & Barcelona from one central site (Prado) with disaster recovery situated in Barcelona.

Esther Mesas, Tedial CSO/CMO says, “We are delighted that RTVE has continued to trust Tedial and Telefónica to update and migrate its Historical Archive to the new Evolution platform. The project comprises the complete RTVE archive that nowadays is handling more than 500,000 hours of content, which is one of the largest digitized archives in the world. The system is already in use and the amount of historical content archived is increasing every year”. 

José Luis García, Telefónica Servicios Audiovisuales Platforms and Audiovisual Systems Director says, “It has been a pleasure for us to work again with RTVE and Tedial. This new project will offer easier operation and will deliver optimized workflows adapted to the new customer requirements, due to changing needs since the original Historical Archive Digitization project took place”.

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