Tedial proudly announces a strategic alliance with ATP Media, a central figure in sports media responsible for host broadcast production and the centralized exploitation of world television rights across the ATP Tour since its inception in 1999.
This partnership marks a significant milestone in addressing the evolving needs of ATP Media’s global customer base. Tedial’s innovative no-code media integration platform (smartWork) including collaboration features are poised to revolutionize ATP Media’s operations over the next five years.
Tedial’s platforms will cater to ATP Media’s expanding internal production unit, ensuring seamless access to stored content and meeting the escalating video demands of broadcasters, players, tournaments, and officials worldwide.
With Tedial’s no-code media integration platform, smartWork, ATP Media will experience enhanced operational efficiency, as it facilitates seamless integration of systems and streamlines workflows. Moreover, Tedial’s MAM service, EVO, will serve as the gateway for collaboration and monetization of ATP Media’s extensive archive, offering a comprehensive content management solution, organized into events and their strata, accessible to international broadcasters and other stakeholders anytime, anywhere.
“We are thrilled to embark on this strategic partnership with ATP Media,, says Julián Fernández-Campon, CTO of Tedial. “Our integration platform and media expertise are poised to facilitate a smooth transition, enabling enhanced collaboration and content utilization globally. The project delivery is already underway, and we are committed to swiftly delivering tangible value to ATP Media’s operations and customers.”
“In smartWork, we’ve found a comprehensive platform that promises to revolutionize our operations. Its unified approach not only addresses our current challenges but also sets the stage for seamless adaptation to future business needs. We are confident that smartWork will not only enhance our efficiency and collaboration but also empower us to evolve and thrive in an ever-changing landscape,” says Tom Copeland, Director of Technology at ATP Media.
This collaboration underscores the growing demand for modular and composable media solutions, empowering organizations to take control of their content and drive business growth effectively.
For further information, please contact marketing@tedial.com
About ATP Media:
ATP Media provides an end-to-end solution for 70+ broadcasters around the world, incorporating rights sales, multi-platform production and worldwide delivery for 62 tournaments on the ATP Tour, including the ATP Masters 1000s, ATP Finals, ATP 500s, ATP 250s, and Next Gen ATP Finals tournaments. ATP Media plays a pivotal role in sports media and remains committed to adding value to its partners through expertise, innovation and investment.
About Tedial:
Tedial is an independent, privately-owned, global company with more than 20 years of experience on media asset management (MAM) and focus on Innovation. Tedial is leading the way in no-code iPaaS tech for media with smartWork, designed to accelerate digital transformation in a hybrid cloud environment. Its unique NoCode approach enables users to integrate their applications, automate their media supply chain and upgrade their business, enhancing self-sufficiency.
