The media industry is entering a new phase where AI is no longer an isolated capability but a foundational component of the entire content lifecycle. At IBC 2026, Tedial will demonstrate how organisations can transform their operations through an AI-driven Media Supply Chain that combines intelligent automation, composable business services, and user-centric experiences. We invite you to visit us at IBC 2026. Booth 1.C64

Our message is clear: Tedial powers the AI-Driven Media Supply Chain.

By combining AI, automation, metadata intelligence, and composable architectures, Tedial enables broadcasters, media companies, sports organisations, and content owners to increase operational efficiency, accelerate content monetisation, and unlock new business opportunities.

Powering the AI-Driven Media Supply Chain

The future of media operations is not simply about adding AI tools to existing workflows. It is about reimagining the entire Media Supply Chain as an intelligent, connected ecosystem where content, metadata, people, and AI agents collaborate seamlessly, transforming media operations from manual and reactive processes into intelligent and proactive systems capable of operating at enterprise scale

Tedial’s platform enables organisations to:

• Automate complex media processes end-to-end using agentic AI.
• Connect content silos across the enterprise.
• Enrich assets with AI-generated intelligence.
• Accelerate content discovery and reuse.
• Empower users through natural language interactions.
• Create scalable and adaptable workflows without coding.

The “AI Everywhere” approach allows organisations to adopt AI incrementally while maintaining complete control over governance, security, and operational policies choosing the most suitable tool or vendor for each purpose.

Key AI capabilities include:

• Automated metadata generation.
• Speech-to-text and multilingual transcription.
• Content summarisation.
• Scene and object recognition.
• Entity extraction.
• Content classification.
• AI-assisted workflow automation.
• AI-driven recommendations and decision support.

AI-Powered Semantic Search

Traditional search depends on manually created metadata and predefined taxonomies.

Tedial’s AI-powered Semantic Search enables users to discover content based on meaning, context, and intent rather than exact keywords.

Users can search using natural language queries such as:

• “Find interviews discussing sustainability.”
• “Show all goals scored in the final ten minutes.”
• “Locate content featuring a specific brand or person.”

By leveraging AI-generated embeddings and semantic understanding, users can discover valuable content that would otherwise remain hidden within large media repositories.

The result is faster content discovery, increased asset reuse, and greater content monetisation opportunities.

Introducing MCP: Media Context Protocol

Tedial is introducing MCP (Media Context Protocol), a framework that enables external applications, AI assistants, and business tools to interact intelligently with the Media Supply Chain.

Rather than relying solely on traditional integrations, MCP provides contextual access to content, metadata, workflows, business processes, and operational actions.

This allows external systems and AI agents to:

• Search content repositories.
• Retrieve metadata and contextual information.
• Trigger workflows.
• Perform operational actions.
• Execute business processes.
• Collaborate across multiple platforms.

MCP extends the Media Supply Chain beyond system integration and enables a new generation of AI-driven operational experiences.

Go Beyond Integration

Media organisations have spent years integrating systems.

Tedial’s approach goes beyond integration by connecting not only applications but also business processes, users, content, metadata, and AI services.

The result is an intelligent operational fabric where information flows seamlessly across the organisation.

With a portforlio 180+ available integrations and over 300+ systems integrated in Tedial’s history, this creates a more agile and adaptable media ecosystem capable of responding rapidly to changing business requirements.

Composable Media Business

Modern media organisations need the flexibility to adapt rapidly to new business models, audience demands, and operational challenges. Rather than deploying large monolithic systems, they require modular capabilities that can be assembled and evolved as their needs change.

Tedial enables a Composable Media Business approach through its portfolio of smartPacks—preconfigured business solutions that combine workflows, metadata models, user experiences, integrations, and AI services around specific media use cases.

Each smartPack delivers a complete operational capability while remaining fully interoperable within the broader Media Supply Chain.

Examples include Social Media, News, Sports, Localization, Content Deliverry, etc.

Because smartPacks are built on Tedial’s NoCode platform, organisations can configure, extend, and combine them without complex development projects. New business capabilities can be introduced in weeks rather than months, allowing media companies to continuously evolve their Media Supply Chain while protecting existing investments.

By combining composability, AI, and NoCode configuration, Tedial enables organisations to build a Media Supply Chain that adapts to their business—not the other way around.

New Media Portal for Content Exchange and Distribution

At IBC 2026, Tedial will showcase a completely redesigned Media Portal.

The new portal enables broadcasters and media organisations to securely publish, distribute, and monetise content with partners, affiliates, rights holders, and external stakeholders.

Key capabilities include:

• Modern user experience.
• Branded partner portals.
• Advanced search and discovery.
• Secure content sharing.
• Self-service content access.
• AI-powered content discovery.
• Integrated review and collaboration workflows.

The Media Portal transforms how organisations make content available to external ecosystems while maintaining governance and control.

At IBC Show and beyond, we are enabling media organizations to move faster, work smarter, and lead with confidence in an AI-powered media landscape.

We look forward to rich discussions and collaborations at IBC 2026. Come to our booth 1.C64 and explore our growing portfolio of developed and tested solutions, including legacy system migration services and the application of the AI everywhere approach.. We’d be happy to connect and explore ways to improve and agile your media asset management and media supply chain and your business.