Tedial is introducing Media Business Hub (MBH) at IBC 2026, a new business enablement platform designed to help media organizations unlock the full value of their content, applications, and services.

Built on the capabilities of EVO MAM and smartWork, MBH provides a single, secure, and personalized digital workspace. More than a traditional portal, MBH provides a flexible framework for integrating the wider technology ecosystem of an organization. Customers can bring together Tedial solutions, third-party applications, proprietary systems, and specialized services, making them accessible from a single business environment.

Powered by smartWork’s no-code integration capabilities, MBH connects people, applications, content, and workflows across the media supply chain, simplifying operations while reducing fragmentation and improving collaboration between internal teams, customers, and partners.

Focus on B2B, MBH extends the media supply chain into a unified business environment, enabling organizations to modernize their operations and adapt rapidly to new business opportunities.

At IBC, Tedial will demonstrate how MBH combines AI, metadata intelligence, intelligent automation, and composable business services to help broadcasters, media companies, sports organizations, and content owners streamline operations, accelerate content distribution and monetization, and create new revenue opportunities.

What else is new at IBC:

• AI-powered EVO MAM: Through semantic search, find content by meaning and intent — “every goal in the final ten minutes” — instead of exact keywords.
• Composable Media Business & NoCode: Deploy smartPacks preconfigured business solutions for News, Sports, Social, Localisation and more — new capabilities in weeks, not months.
• MCP (Model Context Protocol): Let external apps and AI agents search content, trigger workflows, and run business processes — not just move files.
• Beyond Integration: With 180+ integrations and 300+ systems connected across our history, Tedial brings processes, systems and people together, not just apps.

Experience live demonstrations of MBH and Tedial’s full suite of media management tools at IBC 2026 to discover how intelligent automation and unified supply chains can transform your operations.

Meet us at Booth 1.C64 and discover what an AI-driven Media Supply Chain could do for your organization.