HPA Tech Retreat 2018 – Adopting IMF in MAM Systems
IMF in Media Asset Management


Tedial’s Julián Fernández-Campón to Present at HPA 2018 Tech Retreat

 Company’s Director, Architectural Solutions to Share Benefits and Considerations of Adopting IMF in Media Asset Management (MAM) Systems


Julián Fernández-Campón, Director, Architectural Solutions at Tedial, the leading independent MAM technology solutions specialist, will share the benefits and considerations of adopting IMF in Media Asset Management Systems with attendees of the HPA 2018 Tech Retreat. Fernández-Campón’s presentation, titled How Adopting IMF in MAM Systems Results in Greater Efficiency and Lower Costs” will take place on Wednesday, February 21 at 11:35 am and serve as a resource to those interested in understanding the benefits of utilizing IMF in MAM systems, and the considerations that need to be addressed to reduce storage and achieve a simplified, efficient and cost-effective end-to-end workflow.

The HPA Tech Retreat, which will be held from February 19-23 in Palm Desert, California, is an annual event that provides a forum for engineering, technical, and creative talent, as well as business leaders from all aspects of digital-cinema, post-production, film television, video and related technologies to network, learn and exchange information.

Fernández-Campón’s presentation will utilize real world references and examples to discuss the guidelines that a new generation of MAM systems must follow to offer an IMF end-to-end workflow, including: leveraging IMF specifications, managing new version generation efficiently to ensure replication doesn’t occur until required, delivering content into an IMF specification seamlessly, and ingesting the IMF packages as they arrive and being able to generate new ones according to the SMPTE specifications. It will also reveal specific facts and figures relevant to adopting IMF, such as resources optimization (Storage, CPU), reducing the processing times, interoperability and workflow efficiencies.

“The HPA Tech Retreat attracts talented professionals including engineers, technologists, business leaders and creative individuals, all interested in learning the latest techniques for streamlining workflows in a cost-efficient manner,” said Esther Mesas, Tedial Chief Marketing and Sales Officer. “We are proud that Julián was selected to share his expertise and offer direction on the best way to implement IMF into MAMs for a clear path to simplified content distribution, reduced storage, maximum efficiency and lower costs.”

Fernández-Campón is responsible for Product Solution Design at Tedial, ensuring that the Company’s products adhere to SMPTE and IT standards. He plays a crucial role in configuring and facilitating Tedial’s broadcast Enterprise installations and leading the on-going adaptation of the system to third party products and solutions. Julián’s extensive experience with computer-related companies dates back to 1997 when he launched his career with telecommunication giant Alcatel in software development. In 2000 he moved to the university research group that would become Tedial, where he was involved with software development and system analysis for the Company’s first versions of its flagship Tarsys Media Asset Management (MAM) solution.

Julián has a degree in Computer Science Engineering from the Higher Technical School of Computer Engineering – University of Málaga, specializing in Telecommunications and Robotics, and distinguished with first-class honors. 

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