We’re excited to announce that our CTO Julian Fernandez-Campon will present a paper explaining Next level Orchestration at IABM BaMLIVE! The event, which takes place on Wednesday 22nd September, will be hosted on the IABM BaMZone™ and will focus on designing data-driven media supply chains. Julian’s presentation from 2.50pm to 3.10pm BST, will be part of the Orchestrating media supply chains with data (Orchestration/Automation) sessions.
Traditionally, workflow orchestration within the media supply chain has presented challenges, which have mainly been focused on the efficient integration of the systems involved to meet the business outcomes required for operation.
However, in recent years, with the irruption of Cloud services and the need to combine services in a hybrid environment, paired with the agility required to meet business needs, workflow orchestration has had to evolve to a new level.
Julian will explain how a Media Integration Platform can play a key role in this transition, by efficiently integrating all the business systems and applications quickly and efficiently. The Platform can also provide opportunities to test new tools, unleash creativity, deploy new workflows to offer new services and engage the audience in a reduced time to market, cost effectively.
Find out more here.