TSAmediaHUB, developed by Telefónica, represents a new generation of audiovisual platforms designed to manage, produce, and distribute content across increasingly complex environments. Built to address the exponential growth of video and the need for smarter content utilization, TSAmediaHUB combines hybrid cloud, artificial intelligence, and advanced media workflows into a single, unified platform.

At the core of this platform is Tedial’s technology stack. Tedial provides the orchestration and integration backbone through smartWork, advanced storage lifecycle management with AST,  enterprise-grade Media Asset Management through EVO MAM, and SDI/IP media recording with Stream. Together, these components allow Telefónica to offer a scalable, multi-user platform, complementing its offering of data centers, cloud infrastructure, managed services, and customer service capabilities.

From Archive to Intelligent Media Assets

One of the most compelling innovations presented within TSAmediaHUB is the evolution of the audiovisual archive. With capabilities such as TSAmediaAVS, Telefónica is transforming traditional archives into intelligent, searchable, and monetizable assets. TSAmediaAVS (Audiovisual Value Scoring) is a solution developed by Telefónica that uses artificial intelligence to index, catalog, and enrich audiovisual archives. It integrates directly with the TSAmediaHUB cloud platform to transform historical archives into highly profitable and reusable assets.

AI-driven processes such as metadata extraction, transcription, subtitle generation, and content recognition allow organizations to unlock the value hidden in their historical content.

From Tedial’s perspective, this shift reinforces the importance of tightly integrated workflows, where content enrichment, storage, and accessibility are orchestrated seamlessly across the entire media supply chain.

Multi-Tenancy: Enabling Scalable Media Services

A key pillar of TSAmediaHUB is its ability to operate as a multi-tenant platform. This allows multiple organizations—broadcasters, enterprises, and institutions—to share the same infrastructure while maintaining logical separation and security.

This model aligns closely with Tedial’s composable architecture approach. smartWork enables the creation of reusable workflows and services that can be adapted per tenant, reducing operational complexity while maximizing efficiency. Its no-code capabilities empower teams to rapidly adapt services to different client needs without heavy development cycles.

Multi-tenancy also benefits from a unified MAM layer. EVO MAM provides centralized content management with advanced metadata, AI semantic search, and collaboration features, ensuring that each tenant can manage its content lifecycle independently while leveraging shared infrastructure.

Composable Business

According to Gartner, the future of business lies in being composable. A composable business is one that can quickly adapt to new market conditions, customer demands, and technological advancements by using modular building blocks that can be easily assembled and reassembled as needed.  Packaged Business Capabilities (PBCs) are reusable software components that provide the key building blocks of a composable enterprise, used to create best-of-breed solutions in many verticals. In the M&E industry PBCs represent self-contained units that solve a specific problema.

TSAmediaHUB provides a convenient and efficient way to quicky deploy PBCs that address the specific requirement of each customer. By providing a modular and customizable approach, smartWork allows tenants to select and implement the services that best align with their individual requirements, ensuring that they can optimize their business based on their specific needs.

Integration as the Foundation

In today’s media landscape, integration is no longer optional—it is foundational. TSAmediaHUB has been designed as a modular, hybrid platform that integrates cloud, on-premise, and legacy systems into a unified environment.

Tedial’s smartWork media integration platform plays a critical role here, acting as the integration and orchestration layer that connects third-party systems, AI services, media processing tools, and storage environments. With swappable integrations and microservices-based architecture, smartWork enables organizations to evolve their ecosystems without vendor lock-in.

This approach ensures that new technologies—whether AI engines, transcoders, or delivery platforms—can be incorporated quickly, allowing TSAmediaHUB to remain future-proof and adaptable.

Storage Intelligence and Lifecycle Management

As content volumes grow, efficient storage management becomes critical. Tedial’s AST software-defined storage solution complements the platform by orchestrating storage tiers and ensuring that content is placed and accessed optimally based on business needs.

Combined with EVO MAM and smartWork, AST enables a seamless flow between ingest, archive, processing, and delivery, optimizing both performance and cost.

A Unified, Service-Driven Model

What ultimately differentiates TSAmediaHUB is its service-oriented approach. Telefónica brings together infrastructure, cloud services, deployment expertise, and customer success into a fully managed offering. This aligns with a broader industry transition—from deploying systems to consuming services.

By combining Telefónica’s operational capabilities with Tedial’s composable media platform, TSAmediaHUB enables organizations to focus on what matters most: creating, managing, and monetizing content.

Looking forward

TSAmediaHUB is a clear example of how the media industry is evolving—toward integrated, intelligent, and service-driven platforms.

For Tedial, being at the heart of this transformation—powering integration, orchestration, MAM, and storage intelligence—reinforces our commitment to enabling modern media operations that are agile, scalable, and ready for the future.

Tedial remains committed to modernizing the industry through innovative tools and ongoing support for a resilient media ecosystem.

For more information, contact marketing@tedial.com