Tedial Showcases Major Breakthrough in Sports Production with SMARTLIVE at BIT Audiovisual 2018
Sports Production Solution


Company will reveal its Sports Production Solution and its new IMF Markup Tool to Spanish media community


Malaga, Spain – April 26, 2018 –Tedial, the leading independent MAM (media asset management) technology solutions specialist, will highlight the latest innovations of its Evolution MAM and Workflow Orchestration tool kit, designed for media companies seeking cost-effective solutions, greater efficiencies and new revenue streams, at BIT Audiovisual Madrid 2018. Tedial will showcase SMARTLIVE, our Sports Production Solution. A unique sports and live event production support tool designed to give programs a competitive edge for elevated storytelling and increased fan engagement.  Also, for the first time on display at BIT Madrid, Tedial will showcase its IMF Markup Tool, which provides a near-line editor-like interface with industry-standard control that addresses the versioning requirements typically needed for distribution.

Esther Mesas, CSO/CMO, Tedial, says “BIT Audiovisual Madrid is the perfect place for us to introduce our innovations to the Spanish market. SMARTLIVE, which has received a Best of Show Award from TV Technology at NAB 2018 provides a major breakthrough in Sports production.  Thanks to the automatic highlights engine and AI integration, preparation time and production costs are significantly reduced allowing more highlights to be created with increased production efficiency. Additional published content means more revenue streams for our customers.  With the introduction of our IMF Marked Up tool, Tedial tackles editing of IMF packages and offers a cost-effective and user-friendly solution to answer the versioning requirements.”

New and Unique – SMARTLIVE

Tedial’s SMARTLIVE, the ultimate Sports Production Solution. A cutting-edge live sport solution and major revolution in sports production, marries Artificial Intelligence (AI) to an innovative metadata engine to bring the back office and archives closer to live than ever before. This tight integration supports an increased number of highlights, during or after an event, and allows a specific story to be delivered to a targeted audience via multiple platforms including social media, increasing the potential for significant growth in fan engagement.

SMARTLIVE is 100 per cent compatible with PAM providers such as SAM and EVS, which makes it the perfect tool to orchestrate all business processes on top of an existing PAM, including the use of historical archives in live production. It can then manage the media life-cycle or media movements between different sites.

New IMF Markup Tool

Tedial continues its IMF MAM leadership by expanding its HYPER IMF end-to-end MAM platform to include its new IMF Markup Tool, which addresses the versioning requirements typically needed for distribution. Designed for fast validation and repair of IMF packages, this intuitive tool functions independently of expensive third-party systems, making it an extremely cost-effective solution and easy-to operate for users.  Tedial’s IMF Markup Tool provides new effective workflows to address three versioning use cases:

  • The creation of a new IMF packages from content in the MAM, either complete or supplemental by adding/removing new audio tracks, subtitles, etc.
  • Content localization: creation of new editorial versions adding leader insertions (bars, counter, etc.) and text insertions (open credits, end credits, localized inserts)
  • The building of predefined “delivery templates” – creation of delivery templates to assemble all required components, such as leader insertions, localization requirements, and post-roll additions “on the fly”.

At BIT 2018 Tedial will highlight HYPER IMF, the industry’s leading end-to-end IMF MAM.  HYPER IMF leverages IMF methodologies to save users up to 25 per cent – or more – in storage, delivery and versioning costs. A true IMF solution, HYPER IMF supports IMP and supplemental file ingests and the creation of unique CPLs for archive, versioning and delivery.

Additional highlights include: Tedial’s award-winning Tedial Augmented Storage Management System (AST); and Tedial Evolution Version Factory for distribution.

Julián Fernández-Campón, Director, Architectural Solutions at Tedial, will be participating in a roundtable event at BIT Madrid on 8th May at 1:30pm.

Tedial Sports Production at BIT Audiovisual 2018


US PR Contact: Harriet Diener 


Tel:          +1-845-512-8283 / Cell:  +1-914-263-0613

International PR Contact: Kate Ford


Tel:          +44 (0)1932 240001

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