Vision: Transforming Media Through Intelligence, Flexibility, and Control
Media organizations today face unprecedented pressure to produce more content, distribute it faster, and extract greater value from every asset—while managing increasingly complex workflows, fragmented tools, and evolving distribution channels. Success now depends on the ability to operate with agility, leverage intelligent automation, and unify operations across the entire media lifecycle.
As we gather for the NAB 2026, we find ourselves at a pivotal moment in the evolution of the media asset management and its media supply chain. Our platform was designed with a clear vision: to empower media companies with an intelligent, composable, and future-ready foundation that transforms how content is created, managed, and monetized. By combining pervasive AI, composable architecture, and deployment flexibility, we enable organizations to increase operational efficiency, accelerate production, and maximize the value of their content.
AI Everywhere: Intelligence Embedded Across the Entire Media Lifecycle
Artificial Intelligence is not an add-on—it is embedded throughout our platform. Our comprehensive AI strategy brings Agentic AI capabilities directly into media workflows, enabling intelligent automation, proactive assistance, and faster decision-making.
AI enhances every stage of the media lifecycle—from ingest and metadata enrichment to content discovery, editorial workflows, and distribution. Users can automate repetitive tasks, generate insights, and accelerate production timelines. Through MCP integration, customers retain full control and flexibility to leverage the AI models and services that best align with their business strategy.
This approach ensures organizations can continuously adopt new AI innovations while maintaining control over their technology ecosystem.
Composable Media Business: Flexible Architecture and Seamless Integrations
Our composable architecture enables media organizations to design workflows that match their exact operational needs. With NoCode workflow design capabilities, teams can easily automate processes, connect systems, and adapt operations without relying on development resources.
Our ecosystem of over 200 integrations connects seamlessly with production systems, archive platforms, editing tools, distribution channels, and AI services. This integration-first approach eliminates silos, reduces operational complexity, and allows organizations to evolve their technology stack without disruption.
Media companies gain the agility to innovate faster and adapt to changing business requirements.
AI-Powered MAM: Unlocking Content Value Through Intelligent Discovery
At the core of our platform is an AI-powered Media Asset Management system that transforms how users find and utilize content. Semantic search capabilities allow users to locate relevant media instantly—based on meaning, context, or visual content, not just metadata.
The Model Context Protocol (MCP) interface enables organizations to select and integrate AI technologies tailored to their needs, ensuring flexibility, scalability, and future-readiness. This empowers teams to unlock the full value of their content libraries, improve reuse, and accelerate production workflows.
NoCode UI Design: Build a Platform That Works Your Way
Our NoCode UI designer enables organizations to create fully customized user experiences tailored to their workflows and teams. Using modular widgets—including media players, metadata panels, search interfaces, storyboards, and dashboards—users can design intuitive workspaces aligned with their operational needs.
This build-it-yourself capability ensures every organization can create interfaces that reflect their brand, workflows, and priorities, improving usability and productivity across teams.
IP Live Workflows: Accelerating Live Content Production and Distribution
Modern live production demands speed, precision, and intelligence. Our platform supports IP-based live workflows, enabling organizations to ingest live streams, enrich content with metadata in real time, and perform live clipping for immediate publishing.
By integrating live metadata sources and AI technologies, the platform enhances live content discoverability and value, enabling faster publishing, improved audience engagement, and new monetization opportunities.
One Solution, Tailored to Every Media Business
Our modular platform adapts seamlessly to diverse media sectors—including Social Media, News, Sports, and Post-Production. Organizations can deploy only the capabilities they need, creating streamlined workflows and improving operational efficiency.
This modularity ensures simplicity for users while enabling scalability as business needs evolve.
Deploy Anywhere: Cloud, Hybrid, or On-Premises
We provide full deployment flexibility, supporting Cloud, Hybrid, and On-Premises environments. This allows organizations to align deployment with their security, compliance, and infrastructure strategies while ensuring scalability and performance.
Our platform empowers customers to maintain control while benefiting from modern, scalable media infrastructure.
A Foundation for the Next Generation of Media
The future of media belongs to organizations that can operate intelligently, adapt quickly, and unlock the full value of their content. Our platform delivers the foundation for that future—combining AI-driven intelligence, composable flexibility, and deployment freedom in a single, unified solution.
At NAB Show and beyond, we are enabling media organizations to move faster, work smarter, and lead with confidence in an AI-powered media landscape.
We look forward to rich discussions and collaborations at NAB 2026. Come to our booth W1851 and explore our growing portfolio of applications already integrated into smartWork, including migration service of legacy systems. We’d be happy to connect and explore ways to improve and agile your media asset management and media supply chain and your business.
